I love working in branding, innovation and marketing. When I started B2bloom it was because of this love and because one of my personal values is “freedom”.
What made me dare taking the step was the big trend called “the gig economy”. More and more professionals choose to work on a freelance basis rather than being employed and more and more companies see the opportunity of having a more flexible set up – the competence you need when you start a company might not be the same you need a few years down the road.
I can be that person for some time and then handover to a more junior person to manage the on-going work.
I have the experience, leadership, methodologies and tools that have proven to work.