“In a fast moving and constantly changing market place the winners will be the ones with the highest innovation power. To be competitive brands will have to innovate beyond product.”
Do you have a plan for where to focus your innovation efforts and what concept you will put on the market for the coming years? Creating an innovation strategy and pipeline will do that for you.
In my experience, this is best done with a multifunctional team from the organisation – sales, marketing, operations, product/service development, customer services, etc collaborating creatively in a structured way of working. In short, the way of working starts with setting targets for innovation together with top management, then a thorough analysis of customer needs, future trends, the industry etc to then move into creation mode with idea generation, selecting the best ideas, concept development, business cases and finally a time plan for when to launch what. This way of working requires a leader with strong analytical, creative and facilitation skills and with experience of leading such work.
